Brand Building //
Strategy • Identity • Touch
Branding that honours your vision, not your origin.
You’re not growing backwards.
Your brand shouldn’t either.
You’ve evolved.
Your brand hasn’t.
You’ve scaled, hired, delivered. But your brand is still clinging to its bootstraps, and it shows. Your inbox is full of people who don’t quite get it. You’re admired, but not paid. Opportunities that should come naturally make you hesitate. Hours slip away tweaking instead of leading.
You’re so valuable, but your vision isn’t being supported. And that’s costing you.
It drains your time, your energy, and your boundaries. It erodes trust, traction, and the kind of referrals you should be attracting with ease. Marketing and sales efforts fall flat instead of converting. Momentum stalls when consistency isn’t there. Even your team is left second-guessing intent and purpose instead of moving with clarity and efficiency.
You deserve a brand that does the hard work for you.
You just need the right partner to bring it to life.
Hello — I’m Jen.
Creative Director. Brand partner.
I work with fearless founders who feel the friction and know they deserve better.
You’ve grown, and made big moves that changed things forever. And the further you go, the harder it gets to keep forcing a brand that drags behind while you’re already out front.
You need a partner who can match your momentum. One who sees what’s next and builds the brand to make it real. I’ll craft a brand that thinks for you, speaks before you, and scales with you.
With nearly two decades across agencies, in-house teams, and founder-led businesses, I bring the rare ability to think strategically and lead creatively. I shape brand systems that create real impact, exude confidence, and never need explaining.
And yes, it’ll look stunning, sound razor-sharp, and earn the attention of the right people before you ever enter the room.
VISION AND AMBITION
STRATEGIC BRANDING
Where polish becomes power.
This is branding designed to support your vision, not just decorate it.
We’ll craft a strategic brand identity that makes your presence unmistakable, your values undeniable, and pulls your dream audience toward you with magnetic clarity. Every interaction will feel like you, even when you’re not in the room.
Strategy
This is where we develop your:
- Brand DNA
- Brand Audience
- Competitive Landscape
- Personality & Tone
- Messaging and Connection
- Brand Naming & Taglines
Define your direction, your difference, and your voice.
Clarity for every move you make. A brand strategy that captures your vision, defines your positioning, and sets the tone for how you show up; grounded in founder insight and, when needed, deeper market research.
Define your difference
Brand DNA, audience insights, competitive analysis that set you apart in your space.
Find your voice
Messaging, tone, and naming that connect instantly with your audience.
Plan your path
Strategy deck that keeps every decision aligned across creative, marketing, offerings and operations.
Identity
Together, we’ll define your brand with a mix of:
- Creative Direction
- Visual Identity Design
- Verbal and Sensory Identity Markers
- Brand Assets
- Application Guidelines
- Brand Integrations
Shape the brand system that reflects your evolution.
A presence they can’t forget. From creative direction to execution, we build a cohesive identity that looks, feels, and sounds unmistakably you – from logo to language, and anything else your brand calls for.
Design your signature look
Logos, palette, typography, and design system built to reflect your brand DNA.
Define your sensory language
Verbal tone, messaging, and sensory cues that make your presence instantly recognisable.
Equip your tools
Brand assets and guidelines that make consistency second nature.
Touch
We can create connection through:
- Websites & Digital Presence
- Packaging
- Signage & Wayfinding
- Event Branding
- Collateral & Campaigns
- Publications & Media
Bring your brand to life wherever it meets your audience.
Consistency made effortless. We design and direct the collateral, channels, and campaigns that express your brand essence with clarity, consistency, and charm.
Extend your reach
Websites, communications, and offline experiences that align every interaction with your brand.
Elevate your presence
Packaging, signage, and event branding that turn heads and create lasting impressions.
Stay top-of-mind
Campaigns and marketing assets that keep you visible, relevant, and the inevitably perfect choice.
This is high-touch, co-led branding, built with intention.
Magnetic brands aren’t born from a menu of deliverables. They’re forged in deep conversation, sharp insight, and a brand system designed to call forward the right audience while driving your growth.
True collaboration is the core catalyst for great branding. Every decision, every element, is crafted for your world, your vision, your market. You’ll launch with a brand that holds your growth, clarifies your next move, and frees you to lead with intention, instead of chasing the parts your brand should already carry.
Timeline
From 8 weeks
Fast enough to seize your moment, deep enough to last. Timelines are shaped to explore fully and deliver well, always dictated by the scope of your project.
Investment
From $10K AUD
Most projects sit in the low-to-mid five figures, reflecting the craft, insight, and transformation you’re here for.
Engagement
BY APPLICATION
This work is intimate and intensive. The application process ensures we’re a true match so the process delivers everything you came for… and more.
Fiercely Articulate Questions:
What if I just need a simple brand refresh?
I work end to end across strategy, identity, and touch for growth-stage fearless founders.
If your strategy is sound, apply via the branding form and note you’re specifically seeking an identity refresh or expansion. I’ll review if we’re a good fit, and either sent you a proposal or refer you to one of the incredible brand designers in my network. The aim is always the right work, with the right people, for the right result.
Do I have to do all three phases?
Every branding project starts with strategy because it is the foundation for everything we create. From there, you can scale the depth of research, stakeholder input, and deliverables based on your investment and priorities. Some clients stop at Strategy + Identity. Others continue through Touch for a full brand rollout. The process and scope is always tailored to your needs.
Is this right for me if I’ve already worked with a designer before?
Yes. Especially if you’ve outgrown the work or it was only surface visuals. This is not a refresh. This process is a realignment of the entire brand experience so your business and your brand finally move together.
Do you offer just design services? I already have a brand.
Yes. If your brand foundations are strong, my Studio Services give you design-led execution across campaigns, websites, packaging, publications, and more. Every piece is shaped with strategic clarity so your brand shows up consistently and at its best.
How involved will I be in the process?
Deeply. This is a co-led engagement. You bring your vision, insights, and instincts. I translate that into a system that aligns and scales. You approve, shape, and own every major decision.
How soon can we start?
Start dates depend on scope and current availability. Apply now to begin the conversation. If we are aligned, your project will be scheduled at the earliest opening.
You deserve to be adored.
Let’s play BIG with immersive, authentic branding that charms and entices your audience across all your touchpoints…
…and have a tonne of fun doing it.
